
We catch up with Jane Byrne from Pride & Joy Clothing to find out more about their brand and exhibiting at Euro Bus Expo, on stand 400.
Tell us a bit about your company?
Pride & Joy first exhibited at the show in 2002 as part of the Coach tourism village and were just dipping our toe in the water. We are now 25 years old and have been supplying Coach and Bus companies throughout the UK ever since. It started with days on end travelling round the country in my van with a rail of garments in the back, to being on show at every trade event possible to where we are today.
We are proud to have achieved 25 years and to celebrate we will be launching our new website, Jane, Jen, Jo and Ethan looking forward to celebrating and catching up with everyone.
Tell us about your latest product(s), service(s), promotions or launches visitors can hope to see on your stand?
Every year I look for new wardrobe items, more colours to enhance operators livery, a wide size range to ensure everyone is comfortable, a competitive price is essential especially as the industry faces the rising fuel costs. This year we have new softshells and gilets in 9 colours, contrast polos and sweatshirts and are extending our best selling product to 6XL.
Why is exhibiting at Euro Bus Expo 2026 an unmissable opportunity for you?
This is the occasion to catch up with customers and work friends, to laugh and sometimes cry and make memories. I am thank full for 20 of these occasions, and this year will be a massive one for Pride & Joy, a celebration of 25 years of trading and an unexpected cancer battle journey which has really hi lighted how this industry is so special as we are customers, suppliers and friends to so many.

