Future-proofing the workforce: Who drives the coach and bus in 2030?

The sector’s future depends on its people, yet operators face driver shortages, an ageing workforce and growing competition for talent. This panel looks at how to attract new people, retain the good ones and build a more diverse, resilient workforce. Bringing together perspectives on diversity, the next generation, driver wellbeing and industry policy, it asks how the sector can widen the talent pool and create the pathways it needs for 2030 and beyond.