TSUK to sell Custom Denning electric buses to independent buyers
Custom Denning UK and dealership TSUK have opened a partnership that will see the latter Cleckheaton-based supplier bring the manufacturer’s new Element 2.2 battery-electric buses to independent and private buyers in England, Scotland and Wales.
TSUK will act as a specialist sales channel to those buyers for the Australian-built bus, which will be shown at Euro Bus Expo at the NEC Birmingham on 3-5 November. Demonstration examples will be available from early 2027 with production deliveries from March.
Custom Denning’s own sales function will continue to serve customers outside the independent and private market. For the latter parties, TSUK will leverage its established relationships with operators and knowledge of that sector to introduce the Element 2.2.
Buyers who purchase the vehicle from TSUK will be able to part-exchange others against new deliveries, with the dealership able to value and take in stock from diesel buses to coaches and minibuses.
That will combine with finance and charging packages through Custom Denning’s wider partners to give operators “a single route to electric bus ownership without the time and uncertainty of selling their existing fleet themselves,” the wholly-owned subsidiary of the manufacturer says.
Customers will be supported from Custom Denning’s new European headquarters and nine-bay pre-delivery inspection and service centre in Ilkeston with UK-based parts, technical support and aftercare.
Speaking about the partnership, Custom Denning UK CEO Antony Goozee says: “TSUK’s team is trusted by operators up and down the country, and many of its customers run buses as well as coaches. Partnering with TSUK puts the Element 2.2 in front of those operators from day one.
“We are excited to launch this partnership at Euro Bus Expo, where together we will give our Element bus its first official showing in the UK market. We look forward to welcoming potential customers to see and experience the bus for themselves, and to discuss our sales and service proposition with them.”
TSUK Managing Director Paul Gardner has welcomed the partnership. He says: “The Element 2.2 is the bus our customers have been asking us for. It is a quality, stainless-steel product backed by a UK team in the East Midlands, and it sits naturally alongside our coach range.
“Being able to offer funding and part exchange on the same deal means we can give operators a complete package, and that is exactly how private operators like to buy.” Addition of Custom Denning to the TSUK manufacturer roster follows similar existing work for smaller vehicles.